Seasoned marketing and recruiting executive with a focus on delivering measurable results. Experience in online marketing and building sales teams for large and small companies. Seeking opportunities to help expand revenue for organizations that understand the importance of online marketing and building sales teams.
Web Marketing Services Manager (Current)
Harris Research International (International Franchise)
Oversee production of websites and management of social media, pay-per-click, and search engine optimization.
Focused on improving the effectiveness of online marketing and introducing new systems to increase profits.
President of Marketing
Equity Real Estate (Largest Real Estate Brokerage in Utah)
Helped company grow revenues over 22X previous levels and expand to new areas and states.
Developed marketing materials, systems, and strategies:
-Online marketing including Facebook, email marketing, Websites.
-Presenting training concepts to small and large groups.
-Print advertising campaigns and direct mail campaigns.
-Press Release writing and distribution.
-Managed creative team to produce Websites, brochures and graphics.
Oversaw Recruiting/Marketing Team:
-Recruiting strategy for and training of managers for recruiting purposes.
-Implementation of CRM system and strategy to automate marketing.
-Direct recruiting through multiple points of contact.
(Large Software Company, Video Software Integrated with Apple, Macromedia, other Partners.)
-Increased revenues by designing and distributing a free demo program to over 100,000 target customers for no cost to company.
-Sold software to video producers at trade shows.
-Created content plan and created new content for company by working with artists and producers.
-Expanded adoption of software by establishing and maintaining relationships with key hardware and software partners.
-Planned and oversaw Website creation and migration.
-Oversaw production of marketing videos, brochures, and advertisements.
-Organized trade show strategy and presented at events on behalf of the company.
Vice President of Marketing
East Bay Technologies
(Independent Software Company)
Increased sales by over 50X previous levels in a four month period:
-Created comprehensive marketing and PR plan.
-Increased sales to existing list by redesigning sales letters and marketing copy.
-Dramatically increased sales by creating and implementing affiliate marketing plan.
-Oversaw creation of marketing collateral such as graphics, emails, Websites.
-Created free exposure via Press Releases and online reviews.
Implemented/managed marketing projects for various clients:
-Set up recruiting plan for advertising startup, recruited and trained over 100 representatives.
-Set up Facebook pages and managed marketing.
-Oversaw creation of Websites.
-Created and managed SEO campaigns.
-Created marketing plans and advised on overall strategy.
Utah Statesman, Salt Lake Tribune, West Valley News, The Valley Journals
-Interviewed local business owners, artists, and concerned citizens.
-Took photos and retouched them to accompany stories.
-Attended plays, performances, cultural celebrations and meetings.
-Wrote columns, news and feature stories.
Education: B.A. in Professional Writing, Multimedia Minor, Utah State University, 1999