Seasoned marketing executive with experience in creative, technical and strategic marketing projects.
Seeking opportunities to work with dynamic organizations that need effective marketing to expand revenues and results.
Web Marketing Services Manager
Harris Research International (International Franchise)
Oversee a team of marketers to produce websites and manage social media, pay-per-click, and search engine optimization for franchisees.
Currently focused on improving the effectiveness of marketing systems, introducing new systems, and expanding the existing customer base.
President of Marketing
Equity Real Estate (Largest Real Estate Brokerage in Utah)
Helped company grow revenues over 22X previous levels and expand to new areas and states.
Developed marketing materials, systems, and strategies:
-Online marketing including Facebook, email marketing, multiple Websites.
-Presenting training concepts to small and large groups.
-Print advertising campaigns and direct mail campaigns.
-Press Release writing and distribution.
-Managed creative team to produce Websites, brochures and graphics.
Oversaw Marketing Team:
-Recruiting strategy for and training of managers for recruiting purposes.
-Implementation of CRM system and strategy to automate marketing.
Expanded company through direct sales/recruiting efforts.
-Increased revenues by designing and distributing a free demo program to over 100,000 target customers for no cost to company.
-Sold software to video producers at trade shows.
-Created content plan and created new content for company by working with artists and producers.
-Expanded adoption of software by establishing and maintaining relationships with key hardware and software partners.
-Planned and oversaw Website creation and migration.
-Oversaw production of marketing videos, brochures, and advertisements.
-Organized trade show strategy and presented at events on behalf of the company.
Vice President of Marketing
East Bay Technologies
(Independent Software Company)
Worked with company owner to increase sales by over 50X previous levels in a four month period:
-Created comprehensive marketing and PR plan.
-Increased sales to existing list by redesigning sales letters and marketing copy.
-Dramatically increased sales by creating and implementing affiliate marketing plan.
-Oversaw creation of marketing collateral such as graphics, emails, Websites.
-Created free exposure via Press Releases and online reviews.
Implemented/managed marketing projects for various clients:
-Set up Facebook pages and managed marketing.
-Oversaw creation of Websites.
-Created and managed SEO campaigns.
-Created marketing plans and advised on overall strategy.
Reporter (part time)
Utah Statesman, Salt Lake Tribune, West Valley News, The Valley Journals
-Interviewed local business owners, artists, and concerned citizens.
-Took photos and retouched them to accompany stories.
-Attended plays, performances, cultural celebrations and meetings.
-Wrote columns, news and feature stories.
Education: B.A. in Professional Writing, Multimedia Minor, Utah State University, 1999